Section Targeting : Control the Adsense Ads displayed on your blog



If your site or blog contains posts on various topics, the Ads displayed by Adsense are sometimes vague and useless. The problem is, Adsense by itself ignores page content as such and focuses what the overall blog is all about. But, Adsense supports section targeting which allows you to specify what sections you want your Ads to be focused on.
If you are unaware of what section targeting actually is, here is the definition from Google:

Section targeting allows you to suggest sections of your text and HTML content that you'd like us to emphasize or downplay when matching ads to your site's content. By providing us with your suggestions, you can assist us in improving your ad targeting. We recommend that only those familiar with HTML attempt to implement section targeting. Read more on Inside Adsense Blog.


Here is how to apply it:
The working is pretty simple. You can mark as many sections of your post as "Ad relevant" as you want.

  • Step 1: Type your post as you normally would.
  • Step 2: Use these tags to highlight whatever you want to emphasize:

Your Whole post
De emphasized Text for ads.

< !-- google_ad_section_start -->
Text highlighted for ads.

< !-- google_ad_section_end -->

De emphasized Text for ads.

De emphasized Text for ads.


< !-- google_ad_section_start(weight=ignore) -->

Ignored Text for ads
< !-- google_ad_section_end -->


End of your post

  • Step 3: Just publish the post you normally would. Note that it might take 2-3 weeks for your relevant ads to show up, as specified by Google.
I have started targeting my ads starting today. You should try it out since people say that they have increased there payouts drastically using this technique. Let me know if you face any problem applying this to your blog, I will be happy to help y
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48 comments:

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This is a very nice tip. I have noticed that not all of my adsense ads show relevant content. Only 50% are related so I hope this can help. Thanks for sharing. ^_^

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Great tip! I've my Adsense setup and I'll try it out. Thanks for the sharing.

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